Case Studies
Positioning disruptive technology
Having one core narrative that pulls together value creation, purpose and culture is essential for clear communication and alignment across stakeholders as well as driving high performance internally and externally.
Launching a bold new strategy
Large-scale change involving thousands of people across multiple countries is inherently complex and risky. Excellence in communication, a crystal-clear purpose, and a sharp focus on value creation are the keys to success.
Transforming a reputation
When a company’s purpose, culture and values are authentic and genuinely lived, and evocatively communicated, even the most significant reputation challenges can be overcome. And by fully involving thousands of employees, the purpose, values and culture of the company were lived and reinforced.
Putting people at the heart of transformation
Organisational transformation succeeds or fails on managing the human side of change as effectively as the operational changes. Agreeing communications and change principles early, equipping local leaders before go-live, and recognising that the announcement is just the start of the journey proved fundamental.
Positioning a new collaboration
Creating space for both companies to articulate their communications priorities led to a more aligned, targeted approach. Framing the story around future impact and benefits, significantly increased media interest and interview requests.
