Positioning a new collaboration
Challenge:
A collaboration between an AI startup and a large R&D company was ready to be announced. For the startup, this was an opportunity to position their technology ahead of a fundraising round. For the larger company, it was an opportunity to signal the potential breakthroughs this technology could unlock. The challenge was to develop a communications approach that would cut through a crowded, competitive media landscape.
Solution:
A compelling narrative was co-created with both companies, focusing on the potential of this cutting-edge AI technology, the problems it could solve, and the benefits of this partnership. A targeted announcement strategy was developed, including pitches to priority media, spokesperson coaching and a coordinated media and social media plan across both organisations.
Insight:
Creating space for both companies to articulate their communications priorities led to a more aligned, targeted approach. Framing the story around future impact and benefits, significantly increased media interest and interview requests.
Impact:
The announcement generated strong media coverage across Europe, the US and Asia, with social media engagement well above average for both companies. The startup successfully leveraged this visibility to support its fundraising activities.